September 2, 2021, MONTEGO BAY, JAMAICA – The Pineapple Cup-Montego Bay Race, an 811-nautical mile sailing race hosted biennially by the Montego Bay Yacht Club and Storm Trysail Club, is excited to welcome Appleton Estate as the Platinum Sponsor. Appleton Estate was among the first distillers locally to formally standardize rum production, and today, every drop of Appleton Estate Jamaica Rum across the globe reflects the integrity and quality of its expressions crafted with joy. As a Platinum Level Sponsor, Appleton Estate’s support will reach all aspects of the event providing an exceptional level of promotion for one of the oldest offshore races in the world.
Appleton Estate is currently leading the premiumization of the
aged-rums category on a global scale, with its range of rums, including the new Appleton
Estate 8-Year-Old Reserve, Appleton Estate 15 Year Old Black River Casks, and the Appleton Estate Hearts Collection. “The Pineapple Cup-Montego Bay Race is a natural partnership to showcase its award-winning spirits alongside another storied lifestyle event brand found in Jamaica”, expressed Pietro Gramegna, Marketing Director for Campari Group’s Caribbean operations based in the country.
Gramegna continued: “We are excited to participate in an event platform which provides experiences to persons who seek a deeper bond with Jamaica. Rum is just as much a part of our Jamaican culture as music, food and our craft, and our partnership with the Pineapple Cup-Montego Bay is an example of how our brand can be at the forefront of premium international executions of this scale and magnitude.”
As part of the legendary welcome teams will be presented with Appleton Estate rum upon their arrival into Montego Bay. In addition, the start and finish lines in both Miami and Montego Bay will be named the Appleton Estate Start/Finish line and Appleton Estate will be the presenting sponsor of Jamaica Night, a Jamaican themed party at the Montego Bay Yacht Club, and the Awards Dinner.
“Having the support of Jamaica’s most iconic rum range in Appleton Estate, is a fantastic addition to the 2022 Pineapple Cup. We are delighted to be working with the entire team at Appleton to provide an elevated and exceptional experience for all competitors. We are certain that the 2022 race will be the best yet,” said Nigel Knowles, Montego Bay Yacht Club Rear Commodore.